Title: A REVIEW OF MOBILE BANKING ADOPTION LITERATURE AND A RESEARCH AGENDA FOR THE FUTURE
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Title: |
A REVIEW OF MOBILE BANKING ADOPTION LITERATURE AND A RESEARCH AGENDA FOR THE FUTURE |
Author Name: |
Dennis Joseph 1 Dr.Nasina Jigeesh2 D.Saravanan3 |
Abstract: |
There have been fast advances in wireless technology and high penetration of cell phones across the globe. These factors have motivated banks to spend huge amounts to build mobile banking systems. With the advent of smart phones and the high rate of internet usage on mobile handsets, application based banking has also emerged. However the adoption of mobile banking services is still lower than expected. So research is needed to understand which factors influence individuals to adopt mobile banking. This study examines the current status of Mobile banking adoption in India and reviews the available literature on Mobile banking and proposes opportunities for future research. |
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