Title: Study of Social Responsibility and Ethics in Marketing (Special Referance in Indian Market)
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Title: |
Study of Social Responsibility and Ethics in Marketing (Special Referance in Indian Market)
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Author Name: |
Dr.Neetu Singh, Dr. Rishikant Agnihotri |
Abstract: |
This Paper explains the concept of Corporate Social Responsibility (CSR) and Ethics in Marketing and Identifies and Analyses the points such as How far the practicing marketing managers in India giving importance to the ethical aspects and To what extent MNCs operating in the developing countries like India taking care of the ethical and social responsibility aspects while operating their business.
The issues of marketing practices and ethics and social Responsibility are considered to be contradictions almost an oxymoron to most people. Marketing professionals have faced criticism
both in USA and India about their activities which harm consumers, like deceptive practices, high pressure selling, high prices, shoddy or unsafe products, planned obsolescence, and poor service to disadvantaged consumers.
The effort of this study has been to understand how marketing has evolved ethically from being the caveat emptor-Let the buyer beware, where the point of view is that the rights of the seller are central and a company having little regard for consumers needs and wants. Today there is the other point of view the caveat vendor Let the seller beware, and the customer satisfaction is given prime importance and the customer is always right. These efforts have seen a move from the adversarial to the co-operative marketing which has culminated in the concept of relationship marketing.
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