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Title: Make a website at higher ranking in search through Search Engine Optimization Techniques

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Title:
Make a website at higher ranking in search through Search Engine Optimization Techniques
Author Name:
Varsha Shrivastava
Abstract:
SEO (Search Engine Optimization) is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results. In this paper I am discussing the tips and techniques for Search engine optimization (SEO), which involves designing, writing, and coding a website in a way that helps to improve the volume and quality of traffic to your website from people using search engines. Search engine optimization is ever changing and evolving, so its important to keep up with optimization trends and techniques. While Search Engine Optimization is the focus of this paper, keep in mind that it is one of many marketing techniques. The marketing strategies you choose depend on your target audience and the nature of your business. SEO is one of many marketing practices and can be part of your overall marketing strategy. Your marketing strategy can include both offline (traditional) and online marketing techniques.
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