Title: ANALYSIS ON WOMEN EXPENDITURE PATTERN& PURCHASING BUYING BEHAVIOR – SPINSTER VS MARRIEDWOMEN
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Title: |
ANALYSIS ON WOMEN EXPENDITURE PATTERN& PURCHASING BUYING BEHAVIOR – SPINSTER VS MARRIEDWOMEN |
Author Name: |
DR MAMTA VYAS |
Abstract: |
Today, women are equal partners in household expenditure. If they are married, they provide their share in household expenditure due to price hikes. In olden day women save her money because as it is psychology of men that they do not touch salary of women & easily managed their life financially. Today, women start earning at the age of 21. She is aware about managing her budget and saving for the future. At the same time women life style has been changed and she loves to spend money on its look or beauty, clothes , property and on electronics items and comfort products and services. Now the question comes in mind that the expenditure pattern of single/Spinster women similar to married women. It is true or myth that single women save more than married women. This paper gives an idea about the comparative expenditure pattern of Spinster women and married women. It will compare the two patterns and other factors related to purchasing behavior |
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