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Volume & Issue no: Volume 9, Issue 12, December 2020

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Title:
Process Reengineering and Business Repositioning in Uncertain Times: Lesson from the Corona Virus 2019, Pandemic
Author Name:
Dr. Onyeaghala Obioma, H., Dr. Amadi Christian, Dr. Gift J. Eke3
Abstract:
Abstract Corona Virus 2019, alias COVID-19; a calamity never foresaw by any man, broke out and spread globally just like the wild wind. The economic and social effects of the COVID-19 pandemic is getting great and unbearable. This shows that uncertainties are here with us and it makes business conditions change from time to time. When faced with the need for change; market opportunities shrink, then it is time to revisit business positioning; consider the organization’s current activities then look for result oriented strategies that will help the business to survive and stay focused always. One of the strategies that are at the heart of the organization’s mission and customer-focused is Business Process Reengineering (BPR). This study establishes a relationship between process reengineering and business repositioning giving the uncertain times businesses face. Process reengineering; the stimulus variable was measured by quality, output, cost, and speed of service whereas, business repositioning; the response variable was measured by customer patronage, sales, and customer satisfaction. The study adopted a content analysis design from a review of the literature. Findings show that there is a relationship between process reengineering and business repositioning. Conclusion was drawn and proposals made based on the findings of this study for business practitioners, policymakers, and the larger society. Keywords: Process reengineering, business repositioning, COVIC-19 and unsure times
Cite this article:
Dr. Onyeaghala Obioma, H., Dr. Amadi Christian, Dr. Gift J. Eke3 , " Process Reengineering and Business Repositioning in Uncertain Times: Lesson from the Corona Virus 2019, Pandemic" , International Journal of Application or Innovation in Engineering & Management (IJAIEM) , Volume 9, Issue 12, December 2020 , pp. 018-026 , ISSN 2319 - 4847.
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