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Volume & Issue no: Volume 8, Issue 11, November 2019


Profit Maximization in Supply Chain Management
Author Name:
Sandipa Bhattacharya , Seema Sarkar (Mondal)
ABSTRACT In this paper, an economic supply chain model of single seller and single buyer is proposed to develop under a manageable inventory policy. This model incorporates the advertising expenditure where the seller may agree to a share fraction of expenditure with the buyer. Here shortages are not allowed. The objective of this model is to maximize our profit for this cooperative and non-cooperative seller-buyer model are developed with fixed and variable labor capacity. The non-cooperative model is solved by seller and buyer Stackelberg strategy while the co-operative problem is solved for pareto effiicieny. Finally our model is illustrated with a numerical example. Keywords: Inventory Policy, Fixed and variable labor capacity, Stackelberg strategy, Pareto efficiency.
Cite this article:
Sandipa Bhattacharya , Seema Sarkar (Mondal) , " Profit Maximization in Supply Chain Management" , International Journal of Application or Innovation in Engineering & Management (IJAIEM) , Volume 8, Issue 11, November 2019 , pp. 033-039 , ISSN 2319 - 4847.
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