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Volume & Issue no: Volume 3, Issue 12, December 2014


Managing Customer Loyalty Challenges by Using Social Media
Author Name:
Prof. (Dr.) Rishipal
ABSTRACT Loyalty evokes a strong sense of emotion in human beings and is one of the pillars that support successful relationships. Business relationships between brand and customer are no different. When a consumer feels loyalty to a particular brand or product, they tend to stay lifelong supporters and champions of the brand. They promote the product to their peers and continue to look forward to and purchase newer models, editions, etc. Since its evolution and subsequent adoption, social media has changed the way businesses interact with their customer’s and audience. This new dynamic has created a unique opportunity for businesses to connect and build brand loyalty with their customers. Because of its simplicity combined with immediacy, social media is an ideal way to reach out to or talk about a particular brand, product, or service. It has also paved the way for businesses to create a two-way dialogue as they can now directly connect with their audience and customers in a very personal and timely way. Successful businesses have recognized the direct link between social media and building brand loyalty. The two-way communication allows for the two seemingly separate entities to connect and build relationships that scratch deeper than the surface. And because of the volume of people that social media can reach, it increases the chances of developing and cultivating new loyalties. Present Paper has descriptively discussed various factors and issues related toBuilding Customer Loyalty through Social Media Key words:- Customer Loyalty and Social Media
Cite this article:
Prof. (Dr.) Rishipal , " Managing Customer Loyalty Challenges by Using Social Media" , International Journal of Application or Innovation in Engineering & Management (IJAIEM) , Volume 3, Issue 12, December 2014 , pp. 009-017 , ISSN 2319 - 4847.
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