Call of Papers for Current Volume **************** OnLine Submission of Paper

Volume & Issue no: Volume 3, Issue 11, November 2014

_____________________________________________________________________________

Title:
The Impact of Environmental Perception on the Motivation and Willingness for Consumption of Internet Cafe Customers
Author Name:
Feng-Hsiang Chang and Chih-Yung Tsai
Abstract:
ABSTRACT This study used environmental quality to investigate the influence of Internet café environmental quality on the motivation and willingness for consumption of customers in Pingtung, Taiwan. Results from questionnaire surveys indicated that the environmental perceptions of Internet café customers have a significant influence on their motivations and willingness to engage in consumption. Consumer motivations also exert a significant influence on consumer willingness. The results of this study suggest that owners and operators of Internet cafés improve the lighting, room temperature, and cleanliness of Internet cafés to help increase consumer motivation. In addition, to help raise consumer willingness, Internet cafés must be located in an area convenient for travel; the seats and doors within must be designed for convenience and smooth traffic flow; and the levels of interpersonal communication and activity among consumers must be increased. Keywords:- internet café, environmental perception, consumer motivation, consumer willingness
Cite this article:
Feng-Hsiang Chang and Chih-Yung Tsai , " The Impact of Environmental Perception on the Motivation and Willingness for Consumption of Internet Cafe Customers" , International Journal of Application or Innovation in Engineering & Management (IJAIEM) , Volume 3, Issue 11, November 2014 , pp. 373-380 , ISSN 2319 - 4847.
Full Text [PDF]                           Back to Current Issue