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Volume & Issue no: Volume 3, Issue 10, October 2014

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Title:
A STUDY ON THE CUSTOMERS PERCEPTION ABOUT THE GROWTH OF RETAIL INDUSTRIES IN BANGALORE
Author Name:
Dr.A.Kumudha, Ms.Barkathunissa.A
Abstract:
ABSTRACT The origin of retailing in India can be traced back to the emergence of kirana stores and mom and pop stores. These stores are used to cater the local people in a limited radius. Eventually the government supported the rural retail and many small indigenous stores came up with the help of khadi and village industries commission. Indian economy began to open up in the 1980s resulting in the change were in the face of retailing. The first few companies to come up with retail chains were in textile sector such as Bombay dyeing, s Kumar, Raymond etc. later titan came up with such retail showrooms exhibiting their wide ranges. Thereafter many new entrants came into pure retailing. Even few renowned manufactures shifted from manufacturing to retailing. Retail outlets such as food world in FMCG, planet M and music world in music, crossword in the books entered the markets before 1995. Shopping malls emerged in the urban areas giving a world class experience to the customers. Eventually hypermarkets emerged. The evolution of the sector includes the continuous improvement in the supply chain management, distribution channels, technology, back end operations etc. this would finally lead to more of consolidation, mergers and acquisitions and huge investments. Key Words:- FMCG, Supply chain management, Perception, Retail
Cite this article:
Dr.A.Kumudha, Ms.Barkathunissa.A , " A STUDY ON THE CUSTOMERS PERCEPTION ABOUT THE GROWTH OF RETAIL INDUSTRIES IN BANGALORE" , International Journal of Application or Innovation in Engineering & Management (IJAIEM) , Volume 3, Issue 10, October 2014 , pp. 221-223 , ISSN 2319 - 4847.
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