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Document details - The Effect of Country-Of Origin on Consumer’s Perception towards buying Chinese products with reference to Nagpur city

Journal Volume 11, Issue 3, March 2022, Article 17083376 Dr Priyanka Dongre , Dr Hitesh Dongardeo , " The Effect of Country-Of Origin on Consumer’s Perception towards buying Chinese products with reference to Nagpur city" , International Journal of Application or Innovation in Engineering & Management (IJAIEM) , Volume 11, Issue 3, March 2022 , pp. 008-011 , ISSN 2319 - 4847.

The Effect of Country-Of Origin on Consumer’s Perception towards buying Chinese products with reference to Nagpur city

    Dr Priyanka Dongre , Dr Hitesh Dongardeo

Abstract

ABSTRACT The impact of nation of origin on customers attitudes toward buying Chinese products in established and emerging economies was investigated in this study. When customers are aware of particular national features, they are more likely to utilize country-oforigin as an external cue in evaluating product quality and influencing their purchasing choice process, according to the author, who analyzed various empirical research conducted over several years. Because of technological advancements and the competitive character of these countries markets, consumers gave products manufactured in developed countries a better rating for product quality. Furthermore, the study found that consumers in some nations prefer products made locally due to ethnocentrism and patriotism. It also outlined the difficulties that multinational firms encounter as they investigate the possibility of outsourcing manufacturing. For scientists, the growth of Chinese items and their increasing appeal has been a phenomenon. Furthermore, the "cheap" reputation of Chinese items, as well as their product quality, has prompted greater investigation into why buyers buy Chinese products and what they think before buying. As a result, this study aims to fill a void that has rarely been investigated in terms of customer perceptions of Chinese items, particularly in the Nagpur environment. The current study has enhanced the understanding of how the shoppers perceive the Chinese products while making the buying decision. It explore show different perception tools can positively influence their purchase decision. Additionally, this study provides practical insights into how the purchasers use and perceive different product information in several perspectives which can be alien to their cultural background. According to this report, Nagpur consumers are particularly concerned about the pricing of Chinese goods. As a result, Chinese product marketers in Nagpur should be very careful regarding the value, quality, and technological advancement of the products theyre selling in the market. Finally, while this study provided many major findings, there are various other tangible and intangible difficulties that should be addressed in future studies.

  • ISSN: 23194847
  • Source Type: Journal
  • Original language: English

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