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Document details - SWOT ANALYSIS OF BACKWATER TOURISM WITH SPEACIAL REFERENCE TO ALAPPUZHA DISTRICT

Journal Volume 10, Issue 1, January 2021, Article 16273188 ANJU SASIDHARAN , " SWOT ANALYSIS OF BACKWATER TOURISM WITH SPEACIAL REFERENCE TO ALAPPUZHA DISTRICT" , International Journal of Application or Innovation in Engineering & Management (IJAIEM) , Volume 10, Issue 1, January 2021 , pp. 006-010 , ISSN 2319 - 4847.

SWOT ANALYSIS OF BACKWATER TOURISM WITH SPEACIAL REFERENCE TO ALAPPUZHA DISTRICT

    ANJU SASIDHARAN

Abstract

ABSTRACT Tourism is one of the world’s largest industries with a growth rate greater than 6% per annum. Over the past 25 years. In Indian tourism was once away of life and it become an industry with emphasis mainly on earning foreign currency. In Kerala has recorded a remarkable growth during the last decade, Alappuzha, a district in Kerala that tremendously growing with Backwater tourism. It is felt an appropriate time to conduct a study on Strength, Weakness, Opportunities and Threat of backwater tourism. This analysis is a strategic management tool –SWOT analysis Keywords: Backwater tourism; swot analysis; strength; weakness; opportunity; threats; Strategic management; houseboats

  • ISSN: 23194847
  • Source Type: Journal
  • Original language: English

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