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Title: Pricing Policies followed by the Entrepreneurs Of S.S.I In Varanasi District -- A Case Study

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Title:
Pricing Policies followed by the Entrepreneurs Of S.S.I In Varanasi District -- A Case Study
Author Name:
Dr.(Mrs.) Anchal Singh
Abstract:
Small Scale Industries (SSI) acts as a catalyst in the socio –economic development of the country as it facilitates in tapping resources ,reducing regional disparities, generating employment opportunities and increasing exports by fostering entrepreneurship. Crucial to a good marketing policy is a good pricing policy. As the prices, we charge for the products and services will greatly effect our sales volume, profit levels and among other things our business image. In the present study, an endeavor has been made to determine the pricing policies practiced by the entrepreneurs of Small Scale Industries located in Varanasi District, as the levels at which pricing decisions are made is different from one industry to another and from one ownership pattern to another. Like in a proprietorship concern; it is the proprietors who take each and every decision regarding the operation and management of the concern including marketing decisions as compared to partnership concerns.
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