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Title: CURRENT SITUATIONAND PROSPECTS FORDAIRY INDUSTRYINMEXICO

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Title:
CURRENT SITUATIONAND PROSPECTS FORDAIRY INDUSTRYINMEXICO
Author Name:
José G. Vargas-Hernández
Abstract:
The present research is to analyze the impacts generated in the dairy industry, particularly in the segment of whole milk: 1) Acquiring Aeroméxico by LALA 3) Strategies to be implemented by LALA and remain a leader 3) Femsas foray in the dairy industry with the acquisition of Santa Clara and 4) the assumption of possible collusion with Santa Clara Alpura to address the high level of competition generated by LALA. It is important to know the structure of this market, analyze the system of regulated prices in the milk to understand the changes that will be in the coming years with these three big companies that compete to achieve hegemony in the milk market.
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