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Title: How to solve traffic congestion using big data analysis: Exploring the role of social media and telecommunication industry

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Title:
How to solve traffic congestion using big data analysis: Exploring the role of social media and telecommunication industry
Author Name:
Sutanto Sutanto, Wahyoe Soedarmono
Abstract:
This paper attempts to explore the usefulness of big data analysis to resolve a common problem in developing countries experiencing a rapid growth of middle-income class; which is traffic congestion. In this regard, telecommunication industry with access to big data might play a potential role in understanding people and/or vehicle movements. This may in turn capture people that move together to the same direction at the same time. Once people movement patterns have been understood, optimization can be undertaken for each people to avoid traffic congestion in the longer run by using Waze as a real-time social media application. Nevertheless, such opportunity warrants further research and discussion, because it requires people awareness to share together their own movements, proper incentives for telecommunication companies; as well as better public services in responding public needs.
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