Call of Papers for Current Volume **************** OnLine Submission of Paper

Title: ‘Go Digital & Go Branchless’: The New Mantras of Indian Banking sector using Mobile Telephony: Issues & challenges

_____________________________________________________________________________

Title:
‘Go Digital & Go Branchless’: The New Mantras of Indian Banking sector using Mobile Telephony: Issues & challenges
Author Name:
Shomnath Dutta
Abstract:
Indian Banking spectrum of late witnessed a new milestone to bring branchless banking experience to the customers. Increased mobile penetration and huge wireless subscriber base happen to be the chief enablers for banks for gradual shift to digital platform via mobile. Such digital banking via mobile appears as pain reliever for the users and bring agility to the multi pronged financial transactions ranging from balance enquiry, online fund transfer, ticket reservations, payments for shopping & utilities, credit applications and other banking transactions. But still the constraints of fraud detection and online security are thwarting the digital banking success rate. This article attempts to pinpoint how the Indian banking sector has joined the race of ‘Going Digital’ with the help of internet, mobile communication and wireless technology in attaining ‘user-friendliness’ & ‘customer convenience’ to offer delightful banking experience to the end users. The article also ventilates the current & future hindrances that might retard the wheel of digital banking in a 24x7 – ‘Branchless Banking’ format via mobile
Back