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Title: The Impact of Cultural Factors on the Consumer Buying Behaviors Examined Through An Empirical Study

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Title:
The Impact of Cultural Factors on the Consumer Buying Behaviors Examined Through An Empirical Study
Author Name:
K. NAGALAXMI
Abstract:
Consumer Behavior deals with the psychological process of decision making by consumers in a social context which also exerts group pressures on them. This buying behavior involves several psychological factors these factors govern the individual thinking process (like motivation, personality and attitude), decision-making steps involved in buying, interaction of the consumer with several groups like friends, family and colleagues (group oriented concepts) and selection of the brand and outlet depending on price and features and emotional appeal (marketing mix elements in a given environment)
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