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Volume & Issue no: Volume 6, Issue 7, July 2017

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Title:
A Study on Financial Risk Tolerance and Preferred Investment Avenues of Investor
Author Name:
Sarfaraz Ansari, Dr. Yogeshwari Phatak
Abstract:
ABSTRACT Financial Risk Tolerance is an important factor that influences investors’ decision while selecting investment avenues. The objective of study was to assess the financial risk tolerance of Investors in present scenario and then analyzing their preferred investment avenues. The result of study found that most of the investors belong to average risk tolerance category which means that they were neither risk taker nor risk averse in nature. Study also found that Insurance as an investment avenue was the most preferred investment alternatives. Keywords: Financial Risk Tolerance, Preferred Investment Avenues, Investment Preference, Investment Alternatives, Investment Decision, Risk Taking Capacity
Cite this article:
Sarfaraz Ansari, Dr. Yogeshwari Phatak , " A Study on Financial Risk Tolerance and Preferred Investment Avenues of Investor" , International Journal of Application or Innovation in Engineering & Management (IJAIEM) , Volume 6, Issue 7, July 2017 , pp. 149-155 , ISSN 2319 - 4847.
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