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Volume & Issue no: Volume 6, Issue 6, June 2017


Are Images for Imagination or Real Image of One’s? Filtering Truth on Instagram
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ABSTRACT Popularity on Social Media relies on how many positive attention (i.e. likes/comments) one is getting from his/her online groups. In order to receive more positive attention people use filters when post their photographs on social media platform like Instagram. The present study applied a mixed methods approach to conduct a descriptive analysis of #nofilter use by Instagram users. Putting #nofilter on the photo users are trying to show that they did not edit/manipulate their images. Of particular interest were those who used #nofilter but did filter their images. A text analysis of 16,448 images was conducted using Netlytic, reveling the largest content category as ‘appearance. A content analysis was used to examine authors of #nofilter images whom did use a filter, and photo-coding scheme for this group of images was implemented. Of 16,448 images collected that used #nofilter, 12% did in fact use a filter. After deletions 1344 images remained. Results suggest the majority of accounts were personal, and belonged to females and of the images, majority had people in them. People using #nofilter do in fact filter their images and research into the reasons for sham on social media is needed. Keywords: Instagram, Social Media, Photographs, Editing Filters
Cite this article:
JYOTSANA THAKUR , " Are Images for Imagination or Real Image of One’s? Filtering Truth on Instagram " , International Journal of Application or Innovation in Engineering & Management (IJAIEM) , Volume 6, Issue 6, June 2017 , pp. 038-045 , ISSN 2319 - 4847.
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